The Meatrix

This is so freakin' clever I can hardly stand it! It's also a perfect way to say goodbye to Veganism in the Media Week, curtailing the message into one loud statement...

VEGANISM IS GROWING.

Isn't that just f-ing rad? Vegan, vegetarian, or not, I'm just so happy that people are starting the think about food....Is there anything more important? What else do you do 3 or 4 times a day?

When The Meatrix launched in November 2003, the viral film broke new ground in online grassroots advocacy, creating a unique vehicle by which to educate, entertain and motivate people to create change. The Meatrix movies, now a series, have been translated into more than 30 languages and are one of the most successful online advocacy campaigns ever – with well over 15 million viewers worldwide. (That's a blurb from the website).

Here's a taste! When you've got a minute, go check out Moopheus, Leo, Chickity, Agent Industry, and the whole crazy gang. You won't be disappointed.